Creating a new star in the Luxottica collection

Arnette sunglasses was a skate and surf brand with a bit of a dated feel. Luxottica approached me to help them transform it into a much more modern street-style brand with a 90s flavour.
I was the brand’s creative/copywriter for this transition, during which time we grew their Instagram from 18,000 followers to 156,000. We did this by working with Post Malone and Zayn Malik, as well as creating partnerships with HighSnobiety, Dazed Magazine, and publications in Brazil.

Arnette Positive Sustainability Platform.

I created Arnette’s sustainability line, ‘Arnette Positive’ - which is now used to describe all of the sustainable techniques which go into their manufacturing. Mission + Manifesto from their website is below.

Born in 1992

We shot this super fun film for the original rebrand in Berlin, with a friend’s production company.

Dazed x Arnette

Part of our strategic partnership with Dazed, which put a spotlight on different crews and individuals around the world.